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Coaches, colleges explore new frontier

Coaches and conferences tap into online social networks for recruiting, exposure

Originally Published: July 6, 2009
By Graham Watson | ESPN.com

Editor's note: This is the first story in a four-part series examining the impact of online social networks on college athletics.

John Calipari remembers the first time he heard the word "Twitter."

He was in Indianapolis a couple of months ago with Indiana coach Tom Crean, and Crean was showing him his Twitter page and some of his "tweets."

"I thought he was crazy," Calipari said.

Not surprising, considering Calipari is a bit of a technophobe. He said he owns a computer ...

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