Texas' key: Keeping media rights
AUSTIN, Texas -- Looking for the savior of the Big 12? Follow the money.
Assurances that the big television money will soon be coming to the leaner Big 12 pulled the league back from the dead, officials with schools and the league said Tuesday.
With Colorado (Pac-10) and Nebraska (Big Ten) leaving in the
next two years and the Pac-10 making a hard sell to Texas and four
other schools to join them, the promises -- not guarantees -- of
bigger checks in the future finally ...
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