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Branding for Longhorn Network unveiled

Updated: June 17, 2014, 12:37 PM ET
ESPN.com news services

The 24-hour TV network that ESPN and the University of Texas are set to launch in August will have a familiar ring: the Longhorn Network.

The name and the network's logo were unveiled Sunday during Texas' spring football scrimmage in Austin.

A new website, GetLonghornNetwork.com, will enhance the network's reach online, providing an "initial resource to fans looking to learn more about where and how to get Longhorn Network," according to a news release.

"We look forward ...

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