FORT WORTH, Texas -- Daniel B. Morrison Jr., commissioner of the Southern Conference, was named athletic director at TCU on Thursday.
Morrison replaces Eric Hyman, who became South Carolina's AD last month. Morrison will assume his duties in mid-June.
Morrison was credited with establishing strategic partnerships with corporate and educational entities while heading the Southern Conference, as well as a stronger television schedule for the league.
The conference also began an internship program in conjunction with NFL Europe.
"We are very pleased with the outcome of this extensive national search," said TCU Chancellor Victor J. Boschini Jr. "Dr. Morrison's expertise in academic administration and college sports is integral to TCU's future in collegiate athletics. Additionally, his knowledge of athletic conference organizations, negotiation and management of unique partnerships and visible community involvement are vitally important to TCU."
Morrison, 51, was senior vice president at Wofford College in Spartanburg, S.C., from 1997-2001, focusing on business operations and enrollment management. He was Wofford's athletic director from 1985-97.
Morrison became commissioner of the Southern Conference in 2001.
Copyright 2005 by The Associated Press
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