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UNC, Duke and NC State among Forbes' most valuable teams

Originally Published: January 10, 2008
By Peter J. Schwartz | Forbes.com

Highway I-40, known as Tobacco Road, connects the universities of North Carolina, Duke and North Carolina State. These schools sit within a 25 mile radius of each other in a region where college basketball is religion. The passion that their students, alumni and sponsors have for college basketball translates into an abundance of riches for these universities, making their men's basketball programs extremely valuable, according to Forbes' first ranking of college hoops teams. Just how much are ...

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