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Hoop Group Elite Camp a showcase for mid-major talent

Originally Published: July 9, 2008
By Christopher Lawlor | ESPN.com

EWING, N.J. -- Rob Kennedy arrived at a crossroads last fall. Perplexed about how he should rebrand the Hoop Group's image, he took a leap of faith.

He needed to bundle several of the events, camps and tournaments as the nation's premier comprehensive basketball organization and event operator.

"It was pointed out we were fragmented," Kennedy said. "We had all these events and camps, but no one knew they were all connected and conducted by the same company and same people.

"We were ...

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