Pitino image to suffer
LOUISVILLE, Ky. -- Rick Pitino calls it "branding," and for the last three decades the Louisville coach has carefully crafted the public persona of a winner.
For years, Pitino's brand has been among the best-selling in college sports, and he's channeled achievements on the court -- five Final Fours, 552 wins and a national title at Kentucky in 1996 -- into a lucrative business off it.
Pitino has co-authored three motivational guides and become a sought-after public speaker while endorsing ...
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