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USC the picture of California cool

Originally Published: December 6, 2003
By Ivan Maisel | ESPN.com

LOS ANGELES -- They haven't announced the coach of the year for this season, but USC coach Pete Carroll has sewn up marketer of the year. Anyone can sell sand flies to the Iraqis, or impudence to the French. But Carroll succeeded in selling his USC Trojans on not playing for the national championship.

Try selling Enron stock in Houston, or gridlock in Manhattan. That's what Carroll has sold to his Trojans.

As USC celebrated its 52-28 defeat of Oregon State on Saturday, its fate rested ...

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