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Bush campaign gains momentum

Originally Published: December 6, 2003
By Bruce Feldman | ESPN The Magazine

LOS ANGELES -- Never mind Bush in '04. Let's announce Reggie Bush as the nation's most exciting player right now. The grass-roots marketing is already in full swing.

You could tell that just by scanning the field as a handful of USC fans danced in the end zone at the Coliseum after the Trojans romped past Oregon State 52-28 on Saturday. They all were wearing T-shirts celebrating L.A.'s latest star, who dashed his way for over 100 total yards, two TDs and one jaw-dropping reverse-field scamper.

The ...

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