Schools pass on $1 million naming rights
DETROIT -- Forgoing more than $1 million, Michigan and Ohio State on Wednesday walked away from a deal that would have renamed their annual football game the SBC Michigan-Ohio State Classic.
SBC Communications had offered each school $260,000 for each of the next two years. A logo for the Nov. 20 game featuring SBC's name was to have been displayed on the scoreboard and on signs around Ohio Stadium, but not on the field or players' uniforms.
The order of the two school names was to ...
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