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Money to be made at every turn

The value of winning the Heisman Trophy extends far beyond the individual who actually picks up the hardware, writes Darren Rovell.

Originally Published: December 9, 2005
By Darren Rovell | ESPN.com

There's a lot of money to be made from Heisman Trophy winners.

Just ask those in the athletic department at the University of Southern California, the school that, with a Reggie Bush victory on Saturday night, will have turned out three different winners in the last four years.

Jersey sales of the college greats have always been popular, but this year USC sold women's jerseys featuring Bush's No. 5. And just moments after securing its place in the national championship game, the school ...

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