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The high price of supply and demand

Updated: January 13, 2006, 6:53 PM ET
By Darren Rovell | ESPN.com

When the Tennessee Volunteers played cross-state rival Vanderbilt in their last home football game of the season, the face value on a ticket for a seat at the 50-yard line at Neyland Stadium was $45. But, as anyone who has bought into this prime location over the past 20 years can tell you, the real cost of the seat was closer to $900.

Going to a college football game is an expensive proposition, but the price on a ticket doesn't always reveal the full expense. As demand has exceeded supply, ...

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