The high price of supply and demand
When the Tennessee Volunteers played cross-state rival Vanderbilt in their last home football game of the season, the face value on a ticket for a seat at the 50-yard line at Neyland Stadium was $45. But, as anyone who has bought into this prime location over the past 20 years can tell you, the real cost of the seat was closer to $900.
Going to a college football game is an expensive proposition, but the price on a ticket doesn't always reveal the full expense. As demand has exceeded supply, ...
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