AllState to be new Sugar Bowl sponsor

Updated: March 22, 2006, 8:17 PM ET
Associated Press

NEW ORLEANS -- At a time when the insurance industry is under heavy criticism for its slow and often contentious dealings with Hurricane Katrina victims, one of the nation's largest insurance companies has become the title sponsor of this city's best known annual sporting event.

AllState will be the new title sponsor of the Sugar Bowl for at least the next four college football seasons, officials announced Wednesday.

"It's clear to everyone that the world is watching this ...

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