BOISE, Idaho -- The Humanitarian Bowl has a new handle --
thanks to a big 10-4 from one of the nation's largest truck stop
chains.
Executives with the bowl played on the blue turf at Boise State
University announced Wednesday a new three-year partnership with
Idaho-based Roady's Truck Stop. Terms of the deal were not
disclosed.
The sponsorship starts with the 2007 Roady's Humanitarian Bowl
and extends through the 2009 season. It coincides with the bowl's
new three-year ...
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