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Humanitarian bowl teams up with Idaho-based truck stop chain

Updated: May 30, 2007, 8:10 PM ET
Associated Press

BOISE, Idaho -- The Humanitarian Bowl has a new handle -- thanks to a big 10-4 from one of the nation's largest truck stop chains.

Executives with the bowl played on the blue turf at Boise State University announced Wednesday a new three-year partnership with Idaho-based Roady's Truck Stop. Terms of the deal were not disclosed.

The sponsorship starts with the 2007 Roady's Humanitarian Bowl and extends through the 2009 season. It coincides with the bowl's new three-year ...

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