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Hoss' unique personality served Cotton Bowl well

Originally Published: August 25, 2008
By Ivan Maisel | ESPN.com

Theologians will note the death of former Cotton Bowl executive director Jim Brock in Plano, Texas, on Aug. 14. Moments afterward came the first time in history that anyone met God face-to-face and called him "Hoss."

Hoss Brock is a name and a personality from a time not distant on the calendar, yet eons ago in the business of college football. Before the BCS turned the postseason corporate, bowls fended for themselves, competing for the best matchups. Their executive directors served ...

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