BCS is losing the public relations battle
PASADENA, Calif. -- John Swofford is a picture of serenity. The ACC commissioner does not raise his voice. He keeps a crinkly eyed smile close by and uses it often. His public persona is the essence of the Southern gentleman. He deflects criticism with an oral cocktail of reason, politesse and bureaucratese.
All of which is why Swofford is ill-equipped to be an effective representative for the BCS. Swofford is in the last year of his two-year rotation as BCS coordinator, boss and spokesman.
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