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BCS exec Hancock hires PR firm

Updated: November 21, 2009, 6:44 PM ET
Associated Press

Ari Fleischer Communications, a sports public relations firm headed by the former press secretary for President George W. Bush, has been hired by BCS officials to help remodel the tattered image of college football's postseason system.

BCS executive director Bill Hancock, promoted to the newly recreated position early this week, announced the hiring of Fleischer's company Saturday.

Hancock said in a statement the goal of the hiring was to help highlight the positive aspects of the ...

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