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Pac-10 hits the road to generate interest

Originally Published: August 1, 2010
By Ted Miller | ESPN.com

NEW YORK -- Amid the swirl of humanity in Times Square on Wednesday, 10 men in different-colored golf shirts and an 11th in a suit stand. Perpetually annoyed New Yorkers hustle through the man-made rainbow and dawdling tourists. Up above on the seven-story NASDAQ video screen, each man's smiling image appears, one after the other.

Another man stops and looks up. He's curious.

"Are dees some famous people?" he asks in accented English.

Ah, good question. In fact, ...

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