New Year's Day bowl in Dallas has new sponsor
DALLAS -- The New Year's Day bowl game at the Cotton Bowl has a new sponsor.
The Heart of Dallas Bowl will debut Jan. 1 with teams from the Big 12 and Big Ten.
The Dallas-based nonprofit was announced Thursday as the sponsor replacement for TicketCity. The previous sponsor held the title the first two years for a game created to fill a void after the Cotton Bowl left its namesake facility for Cowboys Stadium in nearby Arlington.
The game on Jan. 1, 2014, will feature teams from ...
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