SEC, Big 12 get 12-year deal from ESPN for Sugar
NEW YORK -- The Big 12 and Southeastern Conference have agreed to a 12-year deal with ESPN for the rights to the Sugar Bowl in New Orleans.
A person familiar with the contract said it was worth about $80 million per year through 2026. The person spoke on condition of anonymity because terms of the agreement were not being made public and details were still pending.
The Big 12 and SEC recently picked the Sugar Bowl as the site of their new marquee game, starting in the 2014 season.
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