Tuesday, November 24 2009
Money! Money! Money!
OU's on-field success translates into $47 million in revenue.
Despite a loss to USC, OU was still able to cash in on another trip to the national championship. Story
Donnan: Cradle of coaches | Campaign trail
Let's go to the video | The invisible men | Road trip
Football 101: Breaking away
| Sharp-dressed men
| Sharp-dressed men
 ESPN.com sits down with OU legend Barry Switzer and current coach Bob Stoops. |
Oklahoma is one of three schools to use the Head Impact Telemetry System to monitor collisions on the field. |
Space Age technology was bound to reach the football field Sooner or later. |
Merv Johnson does a little of everything at Oklahoma. But what few seem to realize is he's done a little of everything in college football as well. |
They are rarely noticed, but the equipment staff's work -- load, drive the rig, unpack, repeat -- is too good to be ignored. |
 Josh Heupel led OU over Texas en route to a national title in 2000. Now he's back on the OU sideline as a graduate assistant. |
Football players are students first and that's a fact that's never forgotten at Oklahoma, especially for freshmen. |
 Sitting down isn't an option for Oklahoma AD Joe Castiglione on game day. After all, it's not easy throwing a party for 84,000 people. |
When difficult situations arise, it takes teamwork from the AD to the coach to the SID to handle the problem. |
Matt McMillen may be the most important man in Oklahoma -- he is the one who guards Bob Stoops. |
Think Bob Stoops has it tough planning for Bowling Green? Try planning for 81,000 people to come to the game. |
What takes place on the field at Oklahoma is just one piece of a season-long logistical puzzle, writes Ivan Maisel. |
