Humanitarian bowl teams up with Idaho-based truck stop chain
BOISE, Idaho -- The Humanitarian Bowl has a new handle -- thanks to a big 10-4 from one of the nation's largest truck stop chains.
Executives with the bowl played on the blue turf at Boise State University announced Wednesday a new three-year partnership with Idaho-based Roady's Truck Stop. Terms of the deal were not disclosed.
The sponsorship starts with the 2007 Roady's Humanitarian Bowl and extends through the 2009 season. It coincides with the bowl's new three-year television contract with ESPN and conference agreements with the ACC and WAC.
"Roady's is a great fit," said Milford Terrell, chairman of the Humanitarian Bowl. "They are a local company that brings great energy and enthusiasm for our bowl and a geographic footprint that mirrors that of the ACC and WAC."
On its Web site, the company says it has more than 350 retail locations in 45 states.
This year's game is scheduled Dec. 31.
Copyright 2007 by The Associated Press
MORE COLLEGE FOOTBALL HEADLINES
- Miami's Knighton out of hospital after falling ill
- Stanford hires Texas' Akina as secondary coach
- Stanford's Shaw opposed to early signing day
- Nebraska, Pelini agree to one-year extension
MOST SENT STORIES ON ESPN.COM
- Nike Men's Boise State Broncos Blue Coaches Performance Polo
- NCAAF Home
- CFB Nation
- Awards Tracker
- BCS Standings
- Bowl Projections
- Pick Center
- Power Rankings
- Revenue and Expenses
- Weekly Leaders
- FCS Insider