Source: Sports marketer in Bush case meets with NCAA officials

Updated: November 7, 2007, 2:31 PM ET news services

Sports marketer Lloyd Lake, who allegedly provided improper benefits to then-USC running back Reggie Bush in 2005, met with NCAA officials on Tuesday, as scheduled, according to a person briefed on the meeting.

Lake is suing Bush and alleging Bush and his family owe him nearly $300,000. Lake had long threatened to cooperate with NCAA officials if a settlement could not be reached with Bush. Bush's representatives have said they have no intent to settle and that Lake violated California state laws when recruiting Bush while he was at USC.

Last month, Yahoo! Sports reported it had acquired confidential e-mails from officers of New Era Sports & Entertainment, a marketing agency founded by Lake and Michael Michaels with cooperation from Bush and his stepfather, LaMar Griffin. The e-mails show the agency soliciting marketing and memorabilia deals on the running back's behalf, Yahoo! Sports reported.

Lake and Michaels claimed more than a year ago that they provided money to Bush's family as well as a home for which the family had failed to pay more than $50,000 in rent. The conflict was made public after Bush signed with another sports agent.

Bush, the Heisman Trophy winner as a junior in 2005, is in his second year with the New Orleans Saints, having signed a contract reportedly worth up to $60 million. He has said repeatedly that neither he nor his family did anything wrong in dealings with Michaels and Lake.

Michaels reached a settlement with Bush and his family last April. Yahoo! Sports said the settlement was for between $200,000 and $300,000.

If Bush is found to have received improper benefits, USC could be forced to forfeit games. The school could face other sanctions if it's proven that coaches knew or should have known about the alleged benefits.

Also, if Bush is found to have broken NCAA rules during his Heisman-winning season, the award could be revoked.

Information from The Associated Press was used in this report.