Ben Delanoy said he outlined plans in a phone call to Bush in
early December of 2005.
"I said: 'Listen, you're one of the biggest names out there.
You could be making a lot of money through this thing. We'll get
your jersey on sale there and autographed items, pretty much soup
to nuts,' " Delanoy told Yahoo! Sports for a report published
Delanoy contended that David Caravantes, an agent and officer of
New Era Sports and Entertainment, took part in the three-way call.
Caravantes denied the conversation took place and said he had
spoken with Bush only once.
"Whatever that guy [Delanoy] is saying is absolutely false,"
Caravantes told Yahoo! Sports.
Delanoy is now CEO of New Level Sports Marketing. A call by The
Associated Press to Delanoy at the New Level offices in Plant City,
Fla., wasn't immediately returned Friday.
The report comes on the heels of a new book, "Tarnished
Heisman," that the authors claim contain transcripts of
conversations that Lake secretly recorded between himself, Bush and
Bush's stepfather, Lamar Griffin. In many of the transcripts, Lake
and Griffin discuss money and payment.
New Era, now defunct, was founded in November of 2005 and sought
to make Bush its major client. Founders Lloyd Lake and Michael
Michaels have said they provided Bush and his family with nearly
$300,000 in cash and other benefits while he was still playing at
Bush did not sign with New Era, but with established sports
marketer Mike Ornstein.
Michaels reached an out-of-court settlement with Bush. Lake is
suing Bush to recoup $291,600 in cash and gifts that Bush and his
parents allegedly accepted during Bush's sophomore and junior
Yahoo! Sports also published copies of 2005 documents that link
Bush to a two-night stay at the Venetian Hotel and Resort in Las
Vegas, where he charged $623.63 Reggie Bush to Michaels' credit
The NCAA and Pac-10 are investigating whether the player and his
parents took improper benefits. Bush, who could lose his Heisman if
the NCAA determines that he violated rules, has denied any
USC's football program could face penalties if it is determined
that it violated rules. There has been no indication that the
school committed any violations.