Discover to sponsor Orange Bowl

Updated: August 26, 2010, 1:03 PM ET
ESPN.com news services

Discover Financial Services has agreed to be the title sponsor for the Orange Bowl game through 2014, as well as the 2013 BCS National Championship Game, the company and ESPN announced Thursday.

The game will be known as the Discover Orange Bowl and the 2013 title game in Miami, which the Orange Bowl will host, will be named the 2013 Discover BCS National Championship Game.

Discover will be included in ESPN's multimedia efforts as part of the network's college football coverage and marketing. Discover will become the official credit card of the Orange Bowl and the Bowl Championship Series under the four-year agreement.

FedEx announced in May it was ending its 21-year sponsorship of the Orange Bowl.

ESPN, which will broadcast all of the Bowl Championship Series games starting in 2011, is responsible for lining up title sponsors for the BCS bowls as part of its contract.

Each year, the top 10 college football teams are invited to participate in the championship bowl game series.

There are four bowl games in the series -- the Fiesta Bowl in Glendale, Ariz., a suburb of Phoenix; the Orange Bowl in South Florida; the Rose Bowl in Pasadena, Calif., and the Sugar Bowl in New Orleans. The four cities take turns also hosting the BCS National Championship Game.

ESPN said Allstate Corp. renewed its sponsorship of the Sugar Bowl, and Tostitos, a brand of PepsiCo Inc., renewed its sponsorship of the Fiesta Bowl.

The sports network, part of The Walt Disney Co., said it's still in discussions with several advertisers for the Rose Bowl. The previous sponsor for that bowl game was Citigroup Inc.

As the sponsor of the Orange Bowl, Discover said it will reward its card members with exclusive benefits such as ticket offers and fan experiences.

Information from The Associated Press was used in this report.

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