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New York campaign courts LeBron

Updated: June 4, 2010, 4:00 PM ET
ESPN.com news services

LeBron James is the Big Apple of New York's eye, and the city is pulling out all the stops to let him know.

Mayor Michael Bloomberg is part of a group that launched a promotional campaign to convince the free agent to play for either the New York Knicks or New Jersey Nets.

"New York City is fit for a king -- there's no better place in the world to live, to play or to win," Bloomberg said in a statement. "New Yorkers want LeBron to come to the greatest city in the world, and ...

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