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Revis: Buddy system for budding brand

Business manager Geiger helps pal handle growing demands of being 'Revis Island'

Updated: June 11, 2010, 9:05 AM ET
By Rich Cimini | ESPNNewYork.com

Darrelle Revis was in Las Vegas over Memorial Day weekend when he was recognized by a Hispanic boy. The kid didn't speak much English, but he ran up to the Jets star and started shouting, "Revis Island! Revis Island!"

Revis couldn't help but laugh. Cornerbacks aren't supposed to receive the rock-star treatment -- a phenomenon usually reserved for quarterbacks -- but he has transcended boundaries. He's got the game, the charisma and the catchphrase -- Revis Island, which he has copyrighted. ...

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