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LeBron needs to look in the mirror

After his announcement, James needs to focus on winning titles, not his brand

Updated: July 8, 2010, 9:41 PM ET
By Ian O'Connor | ESPNNewYork.com

Without kissing a single trophy or feeling one drop of ticker tape fall on his comic book arms, LeBron James has changed the conversation in sports. How do I know this?

I don't believe I'd ever uttered the expression "global icon" until the past two weeks.

No matter which rabbit James pulls out of his hat Thursday night on ESPN -- Miami Heat, Cleveland Cavaliers, New York Knicks or Fort Wayne Mad Ants -- he should understand something about becoming a global icon, whatever ...

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