Crowd pleaser: Favre would put Bucs fans back in seats

Buccaneers head coach Jon Gruden, right, would be wise to pursue Brett Favre, writes Pat Yasinskas. Getty Images

Forget all the talk about old ties to Jon Gruden or that Brett Favre could fit nicely in Tampa Bay's West Coast offense for just a second.

If Favre really is ending his retirement and really is leaving Green Bay, the NFL's other Bay is the perfect spot for one hugely significant reason -- money. Of the teams that have been mentioned as possible Favre suitors (Chicago, Minnesota, Carolina and Baltimore to name four), all may have a great need at quarterback. But the Bucs need the 38-year-old Favre the most.

They already have their own 38-year-old quarterback in Jeff Garcia. He's coming off a Pro Bowl season, and you can make a case that -- at this age -- Garcia and Favre are comparable in terms of skills. But Favre can do one thing Garcia can't, and that may play a huge role in how things sort out.

Favre can fill up a stadium.

Tampa Bay is a unique market, and the Bucs are at a unique time in their existence. Since moving back to Tampa six months ago, I've experienced some shock at the way the Bucs are perceived locally these days. Friend after friend has told me how he elected not to renew his season tickets after his 10-year agreement at Raymond James Stadium expired at the end of last season.

The Bucs had a lot of empty seats even as they were winning the NFC South last year and went down to the wire to sell out their home playoff game. You can bet that didn't go unnoticed by ownership.

Malcolm Glazer owns the Bucs, but he's not in good health. Sons Joel and Bryan run the business side of the franchise, with Gruden and general manager Bruce Allen calling the football shots.

Gruden has a history of wanting any quarterback he thinks can play -- and he knows Favre can play. Gruden also has a history of winning with older quarterbacks (Rich Gannon, Brad Johnson and Garcia), so it's no stretch to see the coach could want Favre. It's no stretch to see Allen, who has plenty of salary-cap room, finding a way to trade for Favre or signing him to a new contract if the Packers were to release him.

But final approval for something like that ultimately would come down to the Glazer brothers, and that's why it would make so much sense. The Glazers may be more reclusive than their fans would like, but they're sharp businessmen who want to win.

They once made a bold move to win a Super Bowl, firing the popular Tony Dungy and replacing him with Gruden. Since Gruden won that Super Bowl after the 2002 season, he hasn't won anything big, and he and Allen aren't all that popular with the media or the fan base. They catch a lot of grief for moves such as parting ways with safety John Lynch a few years back and re-signing troubled tight end Jerramy Stevens.

That's part of the reason the Bucs are facing difficulty in filling up their stadium this season. Throw in the facts that just about everybody in Tampa has a hometown team somewhere else and there are about 1,000 other things to do on Sunday afternoons when the weather is perfect, and that can make it tough to sell tickets.

Putting No. 4 in pewter would make it easy. Favre is the closest thing the NFL has to a living legend, and the Glazers are too smart not to realize that.

Back when the Glazers first bought the team in the mid-1990s, the terribly inept and Creamsicle-colored Bucs used to draw 20,000 or 30,000 for a lot of games at the old Tampa Stadium. The exceptions were when Detroit and Barry Sanders came to town and when Favre and the Packers traveled south. When Green Bay came to town, the Big Sombrero looked like Lil' Lambeau, as most of the crowd of 70,000 wore Favre jerseys.

Maybe Favre will end up somewhere else, maybe he'll stay in Green Bay or maybe he'll stay retired, but putting him in a Bucs jersey makes an awful lot of sense on a lot of levels.

Garcia might have been a one-year wonder, and he's been making noise about wanting a contract extension. Gruden and Allen, who were schooled in the Raiders' institute of diplomacy, aren't above handing Garcia a release instead of a new contract (while still stringing Chris Simms along, of course).

It's not hard to picture Favre making the Bucs a game or two better than Garcia did, and anything is possible when Favre's in the playoffs. His hometown in Mississippi is just a quick plane ride across the Gulf of Mexico, and he could visit on days off.

The Bucs have some talent at wide receiver and think they can squeeze 1,000 rushing yards out of Warrick Dunn or Earnest Graham or somebody, and the defense is still very good. Favre's the most durable quarterback in history, Garcia is not, and Gruden has had to resort to playing No. 3 quarterbacks too many times in recent years.

It's a win-win situation on the football side and, most importantly, the business side.

In a best-case scenario, Favre could make one more Super Bowl run. In a worst-case scenario (injuries and Favre's age showing), the Bucs probably still could contend for the playoffs.

In any scenario with Favre, the Bucs could sell a lot of tickets and keep their stadium full.

Pat Yasinskas covers the NFL for ESPN.com.