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Roethlisberger in demand

From the "Roethlisburger" to jerseys to autographed cards, Ben Roethlisberger is a hot commodity in Pittsburgh.

Updated: November 4, 2004, 5:12 PM ET
By Darren Rovell | ESPN.com

Jeff Trebac is sometimes sorry he even invented the "Roethlisburger."

Last month, as the owner of Peppi's, Trebec dreamed up the sandwich of ground beef, sausage, scrambled eggs, grilled onions and American cheese. But ever since the sandwich's namesake -- Pittsburgh Steelers rookie quarterback Ben Roethlisberger -- has been torching NFL defenses, the demand for the local hero's hero has made lines longer and the space on the grills in his four shops limited.

"It's out of freaking ...

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