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Brady careful about what he endorses

Originally Published: February 2, 2005
By Darren Rovell | ESPN.com

JACKSONVILLE, Fla. -- He is admired by some and adored by others. He has basked in social spheres ranging from politics in Washington, D.C., to the glitz and glamour of Hollywood. He is on the cusp of becoming the youngest quarterback to lead his team to three Super Bowl titles.

But good luck trying to sign Tom Brady to an endorsement deal.

When a company executive calls the offices of Don Yee and Steve Dubin and asks about their client's availability for its next marketing campaign, ...

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