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Saints could be tough sell for national consumers

Updated: April 29, 2006, 11:18 PM ET
By Darren Rovell | ESPN.com

NEW YORK -- Before Saturday's NFL draft, Reggie Bush had racked up more than $1 million in endorsement money, more than any prospect in league history.

The deal with adidas was $1 million itself, the largest contract ever paid to a running back. In addition, you'll find Bush helping sell sandwiches for Subway, video games for EA Sports, jewelry for Icelink and vehicles for Hummer. The Hummer deal includes the use of its jeeps for a year; Icelink fitted him with its watches and jewelry ...

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