DALLAS -- Indianapolis and Arizona never had a chance to land the 2011 Super Bowl. Jerry World -- as Cowboys owner Jerry Jones' $1 billion stadium is being referred to -- will offer 100,000 seats and more than 200 luxury suites.
With Super Bowl tickets expected to cost an estimated $900 apiece in 2011, Jones made the NFL an offer it could not afford to refuse. Cowboys Hall of Fame quarterback Roger Staubach lobbied on behalf of North Texas' bid. The line he used to clinch it?