He's winding up; now it's time for Eli to make his pitch

Originally Published: January 29, 2008
By John Helyar | ESPN.com

Eli Manning entered the season not only disrespected as a player -- thanks, Tiki -- but disregarded as a commercial endorser, too. At best, he was a supporting actor in TV spots by the Manning family troupe, featuring big brother Peyton and dad Archie.

That's about to change. Maybe. As he's trotting to the sidelines at the end of the game on Sunday evening, Manning could be starting a lucrative sideline as a pitchman.

"A Super Bowl win could be worth $3 million to $5 million ...

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