NBC says 85 percent of Super Bowl ad space already gone

Updated: September 11, 2008, 5:56 PM ET
Associated Press

NEW YORK -- NBC has sold nearly all of its commercial time during next year's Super Bowl, beating expectations despite a soft advertising market.

The network said Thursday it has sold 85 percent of its available slots. Strong categories include automobiles and movies.

A dozen 30-second commercials sold for $3 million apiece. With only about 10 slots left, NBC could command even more money for each.

Normally, about 60 percent of Super Bowl ad slots get sold by this time of year, ...

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