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Report: NFL to propose sponsorships

Updated: March 16, 2009, 1:25 PM ET
ESPN.com news services

In the last four years, first NASCAR and then the NBA enhanced their revenue portfolios by ending a ban on allowing liquor marketing within their sports. The NFL could be next in line to consider whether the opportunity makes sense for America's most popular sports league.

As the recession sinks its teeth into leagues and sports properties struggling to generate new sources of revenue, a proposal to change its regulations and permit both liquor and lottery sponsorships is expected to be ...

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