Sex line on Chad Ochocinco's cereal

Updated: September 30, 2010, 10:24 PM ET
ESPN.com news services

CINCINNATI -- Charity-minded callers are getting intercepted by a sex phone line because of a misprint on Cincinnati Bengals wide receiver Chad Ochocinco's namesake cereal boxes.

The phone number is supposed to connect callers to Feed the Children, which benefits from sales of "Ochocinco's." But because the box has the wrong toll-free prefix, they get a seductive-sounding woman who makes risque suggestions and then asks for a credit card number.

Ochocinco apologized to the public ...

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