Engaging fans through Facebook
Can athletes and fans truly connect? Sure, but it might take a while
This "Voices" column appears in the Feb. 21, 2011, issue of ESPN The Magazine.
In the age of Twitter and Facebook, we know the social media routine: The athlete broadcasts, and you listen. Chad Ochocinco counts the celebs at his birthday party; Braylon Edwards tells you when he'll appear on TV; LeBron pontificates about karma. Maybe an athlete asks his followers what movie he should see or promises better results next season. But it's mostly one-way stuff.
Now consider ...
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ESPN The Magazine: February 21, 2011
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