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One Direction, NFL's Drew Brees join Pepsi for ad

Updated: October 9, 2012, 9:11 PM ET
Associated Press

NEW YORK -- One Direction is Pepsi's newest pop star.

The soda company is partnering with the boy band and NFL star Drew Brees for an ad that will debut this week. The clip shows One Direction and Brees in a head-to-head competition for a can of Pepsi. Brees also performs with the group. It's part of Pepsi's "Live for Now" campaign, which has also featured Nicki Minaj and Katy Perry.

PepsiCo Inc. increased its media spending in the United States by more than 40 percent during the ...

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