CEO Jed York looks to lead 49ers back to greatness

Updated: January 31, 2013, 8:44 PM ET
Associated Press

NEW ORLEANS -- When Jed York attended his first football game at age 3, he had already developed an eye for watching the way his uncle ran the San Francisco 49ers during their glory days.

Nearly three decades later, the Niners are York's team -- and he is trying to build something just as special as the dynasty Eddie DeBartolo Jr. had when the franchise won five Super Bowls in as many tries.

That first game was in Cleveland, "sitting on Jennifer Montana's lap," York recalled Thursday. ...

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