SEATTLE -- The state Public Stadium Authority has approved a
proposal to rename Seahawks Stadium "Qwest Field."
Denver-based Qwest Communications International will pay $45
million for naming rights during the first 10 years of the deal.
The telecommunications company will pay an additional $30 million --
a total of $75 million -- if it opts to extend the arrangement for
five more years.
Under a 15-year deal, $32 million of the total would be provided
to the stadium authority for maintenance and modernization of the
stadium and an attached exhibition hall, the authority said in a
If the deal ends after 10 years, about $19 million will be
provided for maintenance. The money will be distributed annually.
The authority said it spent weeks reviewing the renaming
agreement between Qwest Communications International and First &
Goal, which operates the team and the stadium.
The agreement is "a good deal for the citizens of Washington
state," said the agency's board chairwoman, Lorraine Hine.
"The funds raised by selling the naming rights help to ensure
the stadium and exhibition center will remain in first-class
condition for years to come," Hine said.
The adjoining exhibition hall will be called "Qwest Events
In a news release, the agency said its analysis determined the
agreement compares favorably with other NFL naming-rights deals.
Naming rights for Safeco Field, the neighboring Seattle Mariners
baseball stadium, were sold for $40 million to Seattle-based Safeco
Insurance Co., in a 20-year deal.
Qwest also will become the telecommunications provider for Qwest
Field, all other Seahawks facilities and First & Goal.
The stadium cost $460 million, $300 million provided by the
state and $160 million by Seahawks owner Paul Allen. Allen now
finances the facility's maintenance and modernization fund.
The Seahawks are coming off a 10-6 season in which they made the
playoffs for the first time since the 1999 season.