2003 game has highest ratings since 1998

Updated: February 3, 2004, 10:49 AM ET
Associated Press

NEW YORK -- An estimated 89.6 million people watched the New England Patriots' Super Bowl victory over the Carolina Panthers, a slight increase from last year's game.

The game received a 41.3 rating and 63 share, Nielsen Media Research said Monday. The rating was up 1 percent from the 40.7 for Tampa Bay's 48-21 win over Oakland last year and was the highest since St. Louis' 23-16 win over Tennessee in 2000 got a 43.2.

The share for Sunday night's game was up 3 percent from last year's 61 and was the highest since Denver's 31-24 victory over Green Bay in 1998 got a 67.

The rating is the percentage tuned to a program among all homes with televisions in the United States, whether or not they are in use, and each point represents 1,084,000 homes. The share is the percentage watching a program among those households with televisions on at the time.

During the fourth quarter, which was capped by Adam Vinatieri's winning field goal, the audience swelled to 98.5 million, Nielsen said.

It was the most-watched Super Bowl since the 1998 Green Bay-Denver championship was seen by 90 million people.

Last year's Tampa Bay-Oakland matchup was seen by 88.6 million people, Nielsen said.

Nielsen estimates that 143.6 million people watched at least some part of the game, the most for a Super Bowl. The 89.6 million figure is the average audience size during a given minute and is the number accepted in the industry to convey how many people watched a program.

This year's game, with the ending in doubt until the final seconds, was a "dream come true" for CBS, said David Poltrack, the network's chief researcher.

An estimated 33.3 million people stayed with CBS to watch the first episode of the all-star "Survivor" game, Nielsen said. That enabled "Survivor" to eclipse "American Idol" as the most-watched entertainment program on TV this season.

That paled compared to the 45.4 million people who watched in 2001 when the second "Survivor" edition premiered directly after the Super Bowl.

CBS believes the "Survivor" numbers were held down, at least in part, because the hour-long show didn't begin until nearly 11 p.m. ET. The network announced it would rebroadcast the "Survivor" episode Tuesday at 8 p.m. ET.

The time slot after the Super Bowl is considered one of the most valuable pieces of TV real estate, but it's no guarantee people will keep the television on.

Last year, only 17.3 million people sampled "Alias" on ABC, and 21.4 million watched "Malcolm in the Middle" on Fox in 2002.

Copyright 2004 by The Associated Press