What is a Super Bowl worth? Good question
What is the Super Bowl worth to Detroit? Darren Rovell discovers it might not be as much as the city thinks it is.
DETROIT -- When Mayor Kwame Kilpatrick took the oath of office for a second term less than a month ago, he said Detroit's role as host of Super Bowl XL and the revenue the game is expected to generate would key elements in turning around the city's reputation for crime and poverty.The National Football League gave the game to Detroit in part as a reward to taxpayers who fronted $125 million of the building costs for Ford Field, which opened in 2003. But it isn't clear that hosting a Super Bowl in this town -- or in any other town, for that matter -- is going to be worth the trouble, at least in big-picture financial terms. League officials and local leaders here have often said that, with 100,000 out-of-towners spending their money in Detroit throughout the week, the Super Bowl will produce an estimated $302 million boost to the economy. But economists are quick to point out that those sorts of numbers are generally grossly inflated, because the estimates don't factor in the finances of a normal week in the city, the vendors who come from out of town and, perhaps most often forgotten by the public, the cost to ready the city for the festivities.
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