Record 98.7 million tune in to SB XLIII

Updated: February 3, 2009, 5:10 PM ET
Associated Press

NEW YORK -- Upon further review, Nielsen Media Research now says that the Arizona-Pittsburgh Super Bowl game was the most-watched in history.

NFL GameDay: Super Bowl XLIII highlights

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The Steelers defeat the Cardinals 27-23 in one of the most memorable Super Bowls ever.

Nielsen said 98.7 million people, on average, were watching Pittsburgh's exciting 27-23 victory Sunday night. That beats the 97.5 million who watched the 2008 game, which held the record for most popular Super Bowl.

On Monday, Nielsen had reported that this year's game had 95.4 million viewers -- impressive, but not a record-setter.

Nielsen explained the discrepancy of more than 3 million viewers by saying a more complete check of their records revealed additional viewership on some digital tier networks. The company hadn't been aware that they were showing the game.


Copyright 2009 by The Associated Press

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