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No way to defend strong stances

Updated: January 21, 2005, 7:53 PM ET
By Darren Pang | Special to ESPN.com

On Aug. 25, 2003, the NHL started its public relations engine.

It assembled a binder called "NHL Collective Bargaining Agreement Backgrounder" and distributed it to members of the media, hoping to bring everyone up to speed on the x's and o's of labor negotiations and prevent false information from being circulated.

The binder contains simple definitions, such as profit sharing, revenue sharing and cost certainty. It has colorful graphs. One illustrates how NHL player costs take up ...

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