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Why no CBA? It's not rocket science

Originally Published: January 3, 2005
By John Buccigross | Special to ESPN.com

I love books. The library is one of my favorite places in the world. Free books, free magazines, free CDs.

I'm not a real self-help, businessperson/salesperson book guy, but one caught my eye as I scanned the shelves of my local library. "The Science of Influence: How to Get Anyone to Say Yes in 8 Minutes or Less!" is the latest book by Kevin Hogan. Hogan is an internationally known motivational and inspirational public speaker, consultant and corporate trainer. He has taught persuasion, ...

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