Burk plans to protest new NHL ad campaign
NEW YORK -- Martha Burk is taking aim at the NHL's newest television advertisement.
Burk, who led an unsuccessful effort to allow female members at Augusta National three years ago, called the ad "gratuitous" because it shows a scantily clad woman dressing a hockey player before he heads onto the ice.
Burk plans to send letters of protest to NHL commissioner Gary Bettman and Dick Ebersol, chairman of NBC Universal Sports & Olympics. NBC is scheduled to run the ad next week.