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NHL gets it wrong ... again

Updated: October 11, 2005, 1:11 PM ET
By Terry Frei | Special to ESPN.com

Martha Burk, the grandstanding chairwoman of the National Council of Women's Organizations, missed an opportunity to skewer the NHL's new marketing campaign on sound grounds.

Ridiculously, she emphasized the lame women-as-sex-objects lament.

Sure, there's titillation and implied sexuality in the spots, but if Martha wants to grouse about that, then she probably should start calling news conferences on the hour to lambaste, point-by-point, the similar approaches of roughly 78.2 percent ...

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