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Reinventing the New Jersey Devils

Updated: November 16, 2010, 11:12 AM ET
By John Buccigross | ESPN.com

Badlands, you gotta live it everyday Let the broken hearts stand As the price you've gotta pay We'll keep pushin' till it's understood and these badlands start treating us good -- "Badlands" by Bruce Springsteen

It's difficult not to get excited after sitting down with Jeff Vanderbeek.

The New Jersey Devils' chairman and managing partner talks fast and moves quickly. He has a focused, smart energy and is attempting to rebrand the Devils, an organization in the midst ...

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