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Study says NHL ticket prices down 7.5 percent

10/5/2005 - NHL

CHICAGO -- The average NHL ticket price is down 7.5 percent
from 2003-04, the last time the league played before a lockout
wiped out last season.

The average price of $41.19 is even lower than the figures for
the 2002-03 season, according to the Chicago-based Team Marketing
Report's fan cost study. The reductions were the only major
decreases reported in the 12-year history of the study for any
league.

More than two-thirds of the league's 30 teams reported
significant season-ticket price reductions, with 19 teams cutting
back Fan Cost Index totals -- comprised of the price of four
tickets, two small beers, four small soft drinks, four hot dogs,
parking for one car, two game programs and two adult-sized caps.

With a 3.6 percent decrease, a family can expect to pay an
average of about $247.84 at a game this season.

Philadelphia has the highest average price -- at $54.81 -- topping
New Jersey by 14 cents. The Devils' prices held steady from their
previous figures, and the Flyers actually decreased season ticket
costs by 4 percent. Vancouver increased prices by less than 1
percent, but is now the fourth-most expensive team to watch.

Detroit, perennially one of the most expensive tickets in the
league, cut the average season ticket price by nearly $14 to $43.13
-- a reduction of more than 24 percent. Other teams with
double-digit ticket price reductions include Dallas (23.1 percent),
Anaheim (19.5), the New York Islanders (17.2), Carolina (16.8),
Phoenix (16.7), Pittsburgh (16.4), Buffalo (16.2), Nashville
(14.5), San Jose (14.3), Washington (12.4), Ottawa (12.1) and
Chicago (11.7).

The Atlanta Thrashers showed the greatest ticket price increase,
12.9 percent to $41.68. Only four other teams reported increasing
prices -- Edmonton (6.8 percent), Florida (5.3), Tampa Bay (2.3) and
Vancouver (0.6).

The Hurricanes, who have remained near the bottom of the NHL
ticket price rankings for five years, are again hockey's best
bargain. On average, fans will pay $26.15 for a seat at the RBC
Center.